Cool-Girl Jewelry Brand Dylanlex Debuts at Owen in New York

Dylanlex launched less than a year ago, but the jewelry brand has already reached every corner of the globe—mainly due to social media. Founder Drew Ginsburg essentially started the company on Instagram, posting photos of her own collection of reworked bib necklaces to gauge her audience’s reaction. She layered, deconstructed, and reassembled jewelry she picked up on trips to Turkey, London, Tokyo, and beyond for a truly unique, far-flung vibe. She began lending her edgy-meets-earthy pieces to stylists, and immediately received a steady stream of orders.

“I was making one-offs by hand and scouring markets and bazaars all over the world, but once I sold a necklace, it was gone forever,” she told. “So I started looking into large-scale production in New York. A lot of my pieces are inspired by jewelry I’ve found in India—their beadwork and attention to detail is unreal.”

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Until now, Ginsburg’s necklaces were sold exclusively at dylanlex, but she just picked up her first brick-and-mortar retailer: Owen in New York’s Meatpacking District. Images of her latest collection and the boutique’s illuminated case debut exclusively here. “We have a really strong online presence, but I wanted to give customers the experience of trying on the necklaces, picking out one that fits them best, and even having a stylist there to help build the look,” she explained.

Dylanlex necklaces are silver-plated and crafted from brass, copper, white bronze, and other mixed metals, plus hand-laid Swarovski crystals. Ginsburg designs each style on Photoshop before her team solders and finishes each piece by hand here in New York. “I was previously a clothing designer at a big corporate company, and it was always about really big margins and making things cheap,” she said. “I felt I didn’t have those limitations with jewelry, so it’s sort of an outlet for me.” Her trademark bib necklaces will soon be accompanied by bracelets, rings, and more. Considering that her customer base now includes the likes of Rihanna and Kendall Jenner, we’re thinking this is only the beginning for Dylanlex.

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BMW IBFW sees Tarun Tahiliani's magical 'Modern Mughals'

The sixth edition of BMW India Bridal Fashion Week 2014 in association with AZVA at DLF Emporio, New Delhi on day 1 saw a magical collection from the czar of haute couture, Tarun Tahiliani in celebration of the global indian.

The arena was packed and viewers were welcomed by a spectacular sight of a fully lit up Rashtrapati Bhavan, through a projector. Tarun Tahiliani’s unconventional and edgy approach of showcasing bridal wear in the color black stunned many! Apart from black & gold the collection formed a pastoral romance of pinks, beiges, burnt orange and noir.

Extensive layering, long trains and ruffles were seen. With the use of modern fabric like sheer silks, reshams and tullé; the ensemble became lighter, giving ease of movement. From textured salwars, dhoti pants, Patiala salwars and non-conformist pair of trousers to gilded amour choli, vest coats and anarkali kurtas. Every ensemble looked distinctive. The traditional mangtika was modified into a Mohawk that added a dash of power to the whole look.

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TT showcased many new and extraordinary embroideries and techniques. The gorgeous planter’s chair cannage weave jacket certainly got our attention. The sari with ostrich feathers looked spectacular.

The concept sari has always been a strong point for the couturier. The hybrid dhoti-sari and numerous other draping techniques made viewers take note of the detailing. Tarun’s bride was dressed in an orange lehenga choli with intricate and intense gold work.

For men, the couture collection used a plentiful of gold, unconventional pistachio, deep oranges for the kurta and sherwani. And even wilder punk palette for luxurious linings. The 'Modern Mughals' collection was truly Indian in origin but global in sensibility.

With top Indian designers showcasing their collections at the BMW India Bridal Fashion Week 2014, the event and the fabulous setting of DLF Emporio – India’s first and finest luxury destination – makes it one of the greatest shows in the country.

The name BMW has always spelt aesthetics, design and quality of a very high standard, which will perfectly synchronize with the joy, beauty and grandeur of Indian weddings and bridal wear. Indian bridal fashion is haute couture of the ultimate kind that reveals precision and perfect craftsmanship, which resonates perfectly with the BMW brand values.

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How to get fit at your desk

Winter weather getting you down? If your motivation is waning and every working day feels like a fortnight, fear not. Here are some sure-fire ways to put some pep back into your step. All it takes is five or 10 minutes of your time; a digital device and a handy little app or two.

Fiona Patterson is an Australian yoga, tai-chi and qigong instructor with a passion for giving deskbound office workers and business people a boost.

She's recently launched Salute the Desk, an app of mini yoga classes that people can do without leaving their office or corporate cubicle.

She also recognises that a mental pick-me-up might be just as necessary as a physical one and that when you're sitting all day you really need to have a good seated posture.

"I've really tried to pack a lot into Salute the Desk," she says. "There's a seated posture workshop to help you build a solid, but relaxed, foundation; then all the yoga sequences and two guided relaxations."

Users can customise more than two hours of audio as well as accessing video and written instructions. They can also rig up alerts to remind them to stretch; save their favourite postures to work on tight areas; and track their progress.

Work yoga

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Patterson says she struggled to find an app that covered what she thought was important for people in desk-bound jobs so she decided to make one.

"Research shows that there are even productivity benefits to practising mindfulness and taking stretching breaks but a really simple test of the difference it makes is the way you feel at the end of the day," she says.

"Many people think that it is tiring holding good posture all day but, in fact, the opposite is true. If you build up a good, natural posture through awareness you actually feel a lot less tired at the end of the day."

In May her app got a big tick of approval from About in its review of eight desk yoga apps. It concluded Salute the Desk "stands head and shoulders above the competition." Among the things that made it a winner: "Clean, modern and intuitive" graphics and seamless "narration and video illustration".

The app is now being downloaded by people all over the world.

Wellness on Time is another Australian business targeting sedentary office-workers and business people. It's just about to launch a program that will allow people to stream a variety of classes on their computer, iPad, smartphone or via HDTV.

The choice of classes, run by professional instructors from around Australia, that will be available to subscribers will include dance, yoga, tai-chi, meditation as well as an office chair workout.

Natalie Pickett, founder and chief executive of Wellness on Time, says the classes have been created to provide subscribers with a choice of short segments ranging from three, five or 10 minutes up to an hour-long class. "The idea is that you can integrate short workouts throughout the day."

If you're worried about slacking off the program comes with a scheduling system that lets you plan your workouts for the day, week or month and you'll get reminders to act on your good intentions.

Pickett says the program will be available as a corporate offer for employers to provide for their staff or for purchase by individuals.

If desk yoga or putting on your dancing shoes in your home office doesn't float your boat, here are a few other apps designed to give you a quick pick-me-up.

Seven-minute workout

Jumping jacks, wall-sits, push-ups, tricep dips - there's 12 exercises all up, each one using your own bodyweight. You do each exercise for 30 seconds and rest for 10 seconds between exercises. Simple. Seven minutes later voila! You're on your way to a new you.

Five-minute pilates

Build your core strength and flexibility by choosing from this smorgasbord of more than 100 short pilates sessions. With its integrated music function you choose the soundtrack for your workout from your own music library. There are 18 different exercises on this five-minute fast-track to a leaner, stronger and fitter version of you.

Five-minute home workouts

Home-office workers who want to zero in on particular problem areas: this app has your name on it. Split into six categories it offers straightforward ways to tone up your abs; chest and arms; or backside and legs.

There's a category designed to promote fat loss and two more specifically aimed at yoga and Pilates devotees. All have detailed instructions and 3-D animations so what are you waiting for?

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Skin savers: Why dermal cosmetics brands like Bioderma works

The minimalist packaging might not be exciting, but French skincare brand Bioderma is so successful that models, make-up artists and beauty editors make their way to French pharmacies when they’re in Paris just to stock up on it.

“The cosmetics and skincare industry is highly regulated in France,” says David Leow, co-founder of Fusion Cosmetics, the company responsible for bringing Bioderma into Malaysia. “As a result, dermal cosmetics – products that are based on research and endorsed by dermatologists – are very popular in France. Not only are these products very affordable and widely available at pharmacies, they’re also highly effective.”

Bioderma, named as such because the company’s principle – “biology at the service of dermatology” – was founded in France in 1977 by Jean-Noël Thorel, who declared that “when skin suffers, we should use its natural biology to teach it to react, rather than treat it.” Put simply, Thorel believed that products are best when they respect the skin and complement its natural mechanisms.

When it was launched, Bioderma’s first product – the world’s first non-detergent shampoo called Node – provided the perfect solution for people who disliked washing their hair due to the drying effects of shampoos at the time. Thanks to its unique formula, Node was able to simultaneously cleanse their hair and restore its hydrolipidic film.

Today, Bioderma prides itself on its scientific know-how, collaborating with dermatologists and biologists from three dedicated laboratories in France. By using only active ingredients that are already present in one’s complexion, Bioderma is able to produce over 50 international patents, including the highly coveted Sensibio H20.

“It’s our superstar product, with one being sold every three seconds around the world since it was launched in 1995. A lot of women are amazed by what it can do,” says Leow, who demonstrated his point by using Sensibio H20 on a model, removing all traces of heavy-duty make-up, which included “BB cream, foundation and eyeliner so thick it can rival ICI deluxe”, and impurities on her face in just under a few minutes.

The magic, it seems, is in the (micellar) water. Micellar waters first gained momentum in Paris when it was introduced by the company. It’s known as the holy grail of light, effective cleansing sans water. Just one swipe is said to leave skin squeaky clean, moisturised and prepped for serum and moisturiser.

How does it work? The liquid crystals, known as micelles, are actually tiny molecules containing water inside. Micellar water combines the freshness of water with the technical properties of oil. When gently applied to a surface – say, the skin – its spheres split open, drawing make-up (including waterproof mascara), sebum and impurities from the skin without stripping off moisture. And since micelles adhere naturally to cotton, there is no need to rinse with water!

Ordinary make-up remover, on the other hand, dissolves cosmetic pigments instead of absorbing them. As a result, wiping it off requires more work, quite often double cleansing, thereby posing a significant challenge for sensitive skin.

Unfortunately, the runway success of Sensibio H20 has spawned a lot of imitation products, which don’t do the job as well. Bioderma’s micellar water uses fatty acid ester – an ingredient which has a composition closely resembling that of the skin – as well as highly purified water, making it gentle and well-tolerated. It’s also formulated for oily or acne-prone skin (Sebium H20) and dehydrated skin (Hydrabio H20).

The brand also carries a full range of highly-effective moisturisers, serums and body creams designed according to different skin types for those searching for a complete skincareregimen. Available under three different lines, colour coded according to the type of skin concern addressed, there’s red for Sensibio (normal to sensitive skin), blue for Atoderm (very dry to dry skin) and green for Sebium (acne-prone skin).

The Sensibio and Atoderm range contain DAF complex, a patent made from golden seaweed extract that offers a natural preservative system and increase skin’s tolerability. In addition, Sensibio products also contain a Rosactiv patent to reduce the appearance of both temporary and permanent redness, and preventrecurrance. There’s also the Fluidactiv patent, which biologically limits the thickening of sebum and regulates its quality under the Sebium range.

Another beauty staple is the Bronz Complex, which was launched in 2009 under Bioderma’s Photoderm range that biologically stimulates skin’s natural self-defences against the sun.

Figures why Bioderma is a celebrity favourite.

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Headscarf : African woman’s crown of beauty

The wearing of scarfs by women is an old tradition in the African and other cultural settings. African’s indeed take pride in their scarfs and headgears, and for them they are indeed a crown of beauty.

In Ghana,'duku' is the Akan name given to headscarf. It is mostly tied around the head with a knot at the back, front or the side.

Whichever way it is tied, it has a name and meaning. Mostly during funerals and church service, the headgear is tied at the front or back.

Before the 19th century

Since the late nineteenth century and even today, the wearing of scarfs has been a fashion among elderly women mostly above the age of 50.

Previously, younger women only wore scarfs based on their religious orientation, but today, the wearing of headscarf has become a fashion among both the young and the old.

As fashion, Ghanaians use the ‘Wodasobo’, literally translated as ‘you are still wearing it’. The headscarf can be tied to send messages to a rival or someone you are quarrelling with when tied to the side. One of such messages, by the Akans, is “Yennfii Ta”, loosely translated as ‘We won’t mind anyone’.

Ghanaians also tie the headgear with the traditional Kente or any peace of cloth.

Headscarfs for churches and funerals are mostly worn with moderate style. However, headscarfs for engagement or wedding ceremonies and other social events, such as birthdays or farewell parties, are worn in grand style.

One of the commonest headgears is the ‘gele’ which originated from Nigeria and has now drawn the attention of most Africans. It is a most important part of the traditional outfit among many Nigerians, Ghanaians and other people.

Moment of creativity

The process of wrapping or tying the ‘gele’ is a moment of creativity and lots of work for the arms. Therefore, some people trade in already tied ‘gele’ which is sold on the market, to earn income.

It has formal and informal versions and varies from simple draped clothing to fully tailored ensembles.

The way a ‘gele’ is tied indicates a woman’s marital status.

A ‘gele’ with the end leaning to the right indicates a woman is married and the one with the end leaning to the left indicates a woman is single.The length of the ‘gele’ can range from eight inches? wide and 54 inches long.

Some women also tie their ‘gele’ in advance and it is placed on the head like a crown and held in place with some hairpins.

For some women, the perfect way of announcing their presence during occasions is with the long, stiff and crispy-styled Switzerland, Damask or Asooke fabrics, used for the ‘gele’.

The ‘gele’ is described according to how it is tied. Some of them are known as Satellite dish, calabash, pot or a frying pan, a basin or a bucket of water, a food basket or a mortar and mushroom.

Herero headgear

In Namibia, the Ova Herero tribe also has a spectacular headgear known as the Herero headgear. The headgear has the shape of a cow horn symbolising the livelihood of the Ova Herero people who are herdsmen.

The scarf is worn with traditional costume known as the Victorian style, which is a long-flowing dress.

The Hereros take pride in their cattle business because it is their main source of livelihood, hence the culture of Herero requires the women to wear scarf in the shape of cow horns.

The scarf is made of the same material from the dress, and just like the ‘gele’, it is supported on the head with pins and clips for it to stand firm on the head.

Another tribe in Namibia known as the Damara also has a similar headgear, but smaller in shape and does not require a lot of work, since it is usually wrapped before being worn.

The Damara women also have traditional clothing colours which are green, white and blue representing peace and unity among all Damara-speaking people.

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What to do when you work in a “no dress code” office

It’s got to that point where we’ve begun to dread the phrase “smart casual” when describing an event’s dress code. It’s great for guys, as they can simply rock up in jeans or chinos with a clean(ish) shirt. However, the term smart casual for women is horrifyingly broad. The same seems to apply to a “no dress code” office dress code. Does this mean I can come to work in sweats and my comfy old jumper? We’d say, probably not…

DC1

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First thing’s first, stay smart in your first week regardless. Go for a nice dress and blazer, or trousers and shirt. This way you can focus on your new role in the company without fretting over what you look like. You can figure out the level of casual everybody else takes it to, and your new boss might just be convinced that you are a seasoned professional who knows exactly what they’re doing. Might. We can’t promise anything though.

Once you’ve settled in, you can start adding your personality to your workwear. Wear the nice version of whatever makes you feel comfortable in your own skin. Don’t try to impress anyone, especially if it’s going to distract you from your work. Sure, those high-waisted jeans you got from eBay look incredible, but the fact that sitting down in them for extended periods of time cuts off the blood circulation in your waist means that they might not be the best option for work. Neither will that dress that needs yanking down every five steps…sorry! There may be no dress code, but it’s still a working environment. It’s like mufti day in school, but five days a week. You want to express yourself, but without angering your teachers or getting a detention.

Here are a few of our top picks for summer workwear in varying grades of “smart casual”.

PHOTO © TEAM PETER STIGTER   SPRING/SUMMER 2015

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This is super casual but totally clean, crisp and cool. You just can’t go wrong with a shiny pair of brogues, some red lippy and a gloriously white t-shirt.

PHOTO © PETER STIGTER  FILENAME IS DESIGNER NAME  FALL/WINTER 2011

Heading more into the realms of office wear, we love this chic and classy look. A classic shirt-skirt-blazer combo, with the added quirkiness of the flowing A-line – a perfectly put together work look that retains some personality.

DC4

Kate Middleton – always pulling out the big guns. This would work so well in an office with a stricter dress code. It’s elegant and professional, but the cinched waist paired with the peplum gives it a great edge.

This Is The Perfect Exfoliator For The Lazy Girl Who Wants Great Skin

Say hello to the low-maintenance (and cheap) exfoliator. If you can’t be bothered with buying a slightly different grainy scrub for each body part, or polishing your entire body until your skin comes off like scales, the Australian-designed Le Edge full body exfoliating tool is a one-product-fits-all exfoliating device.

Le Edge is described as a handheld ergonomic tool that removes dry layers of skin:

“The Le Edge tool has a patented ‘higher than surgical grade’ stainless steel gentle edge that removes the top layer of dead skin revealing the younger vibrant living skin beneath.”

A stainless steel edge might sound a lot scarier than using a pumice stone or loofah, but it is actually gentle enough that it can be used on your entire body, including your face.

Le Edge Face

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In addition to dry, flaky skin, Le Edge is designed to remove oil, dirt and pollutants. It removes ingrown hairs and it naturally helps to reduce the size of your pores, while restoring your skin’s texture. Sweet.

And the best part is that you don’t need to buy any special scrubs. So you can save some money, and help save the planet too. Le Edge is to be used on wet skin, ideally while you’re in the shower. You just run the device along your skin and it removes all the dry, scaly bits. Think of it like shaving, but without the need for shaving cream, and with an “edge”, as opposed to a traditional blade.

The Le Edge has many uses, but the best one would be using it before applying fake tan, for a streak-free finish. How many of us can really be bothered to thoroughly scrub every pore before we apply self tan? That would be no one. The Le Edge is also recommended for using a few days before waxing, to loosen ingrown hairs. Simiarly, it makes a good pre-shave treatment for guys.

And I did mention it was cheap. You can buy the Le Edge on Amazon for only $8.59, which is the equivalent of one foot scrub. While the Le Edge might sound like a weird beauty invention, it is the easiest and most mess-free exfoliator I have come across, and at less than $10, it may even convince the laziest of girls to exfoliate–at least once in a blue moon.

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Ways to Embrace Your Natural Glow

Face it: summer is almost halfway over. If you haven’t quite achieved that summer tan you’ve been looking for, now is not the time to give in to tanning beds or — almost just as bad — self-tanning products. You may think you’re doing your skin a favor by faking a bake with bronzing lotions and creams, but the sad truth is, you’re not. While it may not cause cancer the same way UV rays would, self-tanning products can really dry out your skin, leaving you with a “tan” that not only looks artificial, but makes you look wrinkly and dry, too.

Besides, aren’t we over looking super, super tan, anyways? The Emma Stones and Kristen Stewarts of the world are proving that having a paler complexion beats the hell out of an orange mystic tan. In my eyes, the most important thing when it comes to our skin is to achieve that all natural glow, not some crispy, rust-colored facade that either fades over time or worse, stains our clothes and furniture.

So, what’s the solution? How does one exchange bad, fake tans for a natural glow? Here are five simple ways to be positively radiant all year round.

1. EXFOLIATE YOUR SKIN

Getting rid of of that layer of dry, dead skin will help expose your younger looking complexion underneath. This is especially important as you grow older. In your twenties, your skin sheds naturally every month or so, but as you grow older, your skin doesn’t shed cells as quickly as it used to. Use a gentle exfoliating product or a natural alternative (brown sugar, lemon, honey) to help your skin glow and look as young as possible.

2. MOISTURIZE, MOISTURIZE, MOISTURIZE

Keeping your skin hydrated is one of the essential ways to get your skin glowing. Whether you use a store-bought moisturizer or at-home product like olive oil, make sure you’re slathering it all over your skin daily. Don’t forget your hands, neck and feet!

3. TAKE SHORT, COLD SHOWERS

Hot showers may feel good and open your pores, but it can strip your skin of its moisture and wash away its natural oils. Avoid this by taking quick, cool showers isntead. Not only will it help reduce swelling in your skin, but it’ll result in a nice, healthy glow.

4. GET YOUR VITAMINS

There’s no question that vitamins are crucial for fighting aging skin. There’s no end to what they can do: Vitamin C helps brighten your complexion and reduces the amount of sun spots; Vitamin A helps reduce wrinkles, remove dark spots and smooth out rough skin; Vitamin B3 can help reduce redness;last, but not least, vitamin E can help your skin say soft and smooth. You can take your vitamins in pill form or opt for skin products reinforced with these nutrients — take your pick. Plus, eating healthy fruits and veggies help, too.

5. USE A HUMIDIFIER IN YOUR ROOM

If the air conditioner is leaving your skin dry and itchy at night, run a humidifier at night to keep the air moist.

6. HYDRATE WITH WATER AND COLORFUL FRUIT AND VEGGIES

It’s a glowing celebrity’s favorite answer to the age-old “how do you get such flawless skin?” question: Water, water, water. Drinking eight glasses of water a day and eating nutrient-rich fruit and vegetables will flush out toxins in your body and help you get that highly sought-after glow.

7. GET A LITTLE HELP FROM SOME BRONZER

If you’re not feeling “glowy” enough, that’s totally fine. That’s what bronzers are for. The most important thing to remember is to find one that looks most natural. Look for a bronzer that matches your skin tone the best. It’s also a good idea to avoid bronzers with shimmer or shine — matte bronzers will give you the realest-looking glow.

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Things to do in Miami during Mercedes-Benz fashion week swim

Celebrating its 10th year, the Mercedes-Benz Fashion Week Swim events take place in Miami Beach from July 17-21. Over five days #MBFWSWIM showcases the collections of 50 swimwear designers across multiple venues on South Beach.

While the official catwalks are open only to industry and press, there are plenty of “unofficial” fashion parties and runway shows open to the public. So the fashion loving traveler will find it worthwhile to visit Miami Beach during this week.

The centerpiece locale is the ever-hip Raleigh Hotel, official host hotel and location for most of the fashion shows. For travelers wanting to be near the action of Fashion Week but not consumed by it, two great fashionable hotels within a few blocks are The Riviera Hotel and The Gale Hotel.

A renovated hotel opened in 2013, The Riviera Hotel strays from the modernistic interior design that dominates South Beach. Instead its room interiors are darker with classic finishes such as brown leather ottomans and animal hide rugs. A few blocks off the ocean, it’s also on the periphery of South Beach activity. However, it is nearby the W South Beach Hotel, which will host swimwear shows at its Salon Allure.

Closer to the center of South Beach, The Gale’s “Mad Men” era décor offers a low-lit lobby, dark wood hallway walls, and black and white photographs of Frank Sinatra and Mickey Mantle. It has a great bar with large, comfortable leather seats, plus a tasty Italian restaurant, Dolce Italia. Be sure to photograph the black Model T Ford quirkily stationed outside.

The restaurants and bars will be extra busy with thousands of visiting fashion professionals which attend other non-Mercedes Benz shows such as the Swim Show at the Miami Beach Convention Center. Take in some down home cooking at Yardbird Southern Table and Bar just off Lincoln Road.

Traverse to Yardbird’s culinary opposite, the quiet, sleek, seafood oriented Local House in the Sense South Beach Hotel. If you find yourself starving after watching skinny models at The Raleigh, walk across the street to taste Korean fusion at the Catalina Hotel’s Fung Ku.

Between the eating and the playing, you can attend “open to the public” events during the week. Probably the most popular of these is the Funkshion fashion show at the super fabulous SLS Hotel.

Or, be a fashionable philanthropist at the Fashion Saves event in SOHO Beach House. Don’t drown in fashion at Splashion in the Filmore Theatre, hosted by local media stalwart MIAMI Magazine. Mingle with Miami's fashionable at Miami Fashion Network's fashion lovers event at The Betsy Hotel South Beach.

A passion-for-fashion crowd will dominate the Miami scene this week, so visitors should familiarize themselves with a few names and motifs of indie swimwear designers.

Check out Wildfox Couture which perfectly integrates sensuality with hippie culture, creating a relaxed yet very sexy look. Brazilian born Sinesia Karol mixes American cuts with the colorful prints and chic allure we expect of Brazil. Colombian designer Paula Saavedra brings bold, sexy swimwear that tastefully mixes bright colors in her brand Caffe Swimwear.

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From Homeland to Aquascutum: Damian Lewis’ modelling debut with top model Eliza Cummings

Award-winning actor Damian Lewis leaves the persona of Marine Sargeant Nicholas Brody behind and strikes a pose for the quintessentially British brand Aquascutum.

His role in Homeland has earned him an Emmy and a Golden Globe, but his looks landed him this modelling job - the 43-year-old appear as the new face of Aquascutum’s autumn/winter campaign alongside top British model Eliza Cumming.

The two play a couple in what the brand describes as “an intimate stolen moment, just steps away from the hustle and bustle of the city”.

The romantic black and white shots were taken by the acclaimed photographer Alasdair McLellan along Regent’s Canal in North London – described as a “cinematic environment”. Celebrating the wet English weather – perfect for Aquascutum’s trademark trenches - they are seen wearing luxurious coats and standing under an umbrella.

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The Homeland actor follows the steps of Kit Harrington, Jon Snow in Game of Thrones, who has just been revealed as new face of Jimmy Choo.

In one shot Mr Lewis wears a seam-sealed navy wool breasted Howell coat, whilst Ms Cummings looks effortlessly stylish in an oversized Baxter coat.

That outwearwear is what Acquascutum, founded in 1851, is famous for. In Latin, the words 'Aqua Scutum' translate to ‘water shield’. This year the British brand’s trench celebrates its 100 birthday. A century ago the founder, John Emary, became the first pioneer of waterproof wool fabric, which was then used for trench coats for First World War officers from 1914.

Aquascutum was once famous for dressing Lady Thatcher, Humphrey Bogart and Cary Grant but has been in turnaround mode over the past couple of years. In 2012 it fell into administration from then owner Harold Tillman and bought by Chinese group YGM Trading. Since then, YGM has put funding into the brand to support its growth and has seen huge recovery, particularly in its menswear clothing line. The booming sales led to the opening of a new menswear-only store in London in April this year.

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